Experience & Skills
16 years turning intricate multi-stakeholder systems into clear, usable products.
Product strategist and designer specializing in complex B2B financial and operational workflows. 16 years turning intricate multi-stakeholder systems — billing, revenue recognition, order management, sales, marketplace operations — into clear, usable products.
Core Skills
- Qualitative User Research & Problem Definition
- Systems Thinking & Task Analysis
- Design Systems & Information Architecture
- Interaction Design & Visual Design
- Usability Testing & Accessibility
- Journey Mapping
Tools & Methods
- Figma, Google Stitch, Pencil
- AI workflow: Claude, AI Agents, Midjourney
- Design Thinking Workshops
- Agile / Lean UX
- HTML / CSS / Prototyping
Experience
Sabbatical — Explorer, Founder & Designer
Mar 2024 – Present- Sharpened understanding of behavioral psychology, businesses and investment strategies
- Built hands-on fluency with GenAI, AI agents and vibe coding
- Founded Lugugul Design Studio for independent design work and applied experimentation
Apty
Director, Product Designer · Nov 2023 – Feb 2024- Defined strategy to unify product experience across 3 products
- Positioned end-user experience as an "Augmented Reality" layer of host app
Venafi (acquired by CyberArk)
Lead Product Designer · Mar 2020 – Nov 2022- Led design strategy & UX for CodeSigning product line from PMF into market-focused design
- Shifted auditing feature from reactive reporting to proactive health monitoring
- Redesigned IA for platform logs from stateless event-driven to stateful action-driven model
Ten-X (acquired by CoStar)
Sr. Product Designer · Sep 2018 – Mar 2020- Led UX of operations side of $20B+ CRE marketplace
- Led 2-day workshop with 10 stakeholders to map 6-phase deal lifecycle
- Redesigned buyer profile into contextual "buyer resume" layered by deal phase
Apttus / Conga (acquired by Thoma Bravo)
Senior Product Designer · Jul 2017 – Sep 2018- Owned product design for Finance Line — Order Mgmt, Billing, Revenue Recognition
- Developed structured vs. unstructured design framework for billing UX
- Defined infrastructure components of Nova Design System 2.0
SAP Labs
Sr. UX Specialist · Mar 2013 – Jul 2017- Customer co-innovation with Dell and Caterpillar
- Delivered Bridge launchpad, Product Feature Management, and SAPbot chatbot
- Designed no-code tool for business users to build mobile applications
Electronics for Imaging (EFI)
UI Designer · Jun 2010 – Mar 2013- Designed new generation of Fiery Command Workstation for production printing
- Created first WYSIWYG visual printing driver for Windows 8
Industry Sectors
Business Operations
- Marketplace Automation (2018–2020)
- Financial Ops — Billing, Revenue Recognition (2017–2018)
- Sales, Manufacturing, IoT (2015–2017)
Other Domains
- Cybersecurity (2020–2022)
- Employee & Developer Experience (2014–2015, 2021)
- Production Printing (2010–2013)
Education
Indiana University Bloomington
MS in HCI/Design · GPA 3.87
Beihang University (BUAA)
BS in Automation Science & Electrical Engineering